Karl Fung

Karl Fung is an SEO and AI search consultant helping brands stay visible across search engines and AI answers.

I work on how brands show up in search — the traditional engines and the AI answers that increasingly sit alongside them. This site is where I publish field notes from that work: build decisions, small experiments, and what the evidence actually showed.

One of the projects I maintain is SearchMeshi, a search-intelligence dashboard for tracking how brands are mentioned and cited by AI platforms.

New writing is announced through the RSS feed — no newsletter, no social automation.